BRAND HISTORY
The stories behind the world's most iconic perfume houses
Vilhelm Parfumerie
Discover the captivating history of Vilhelm Parfumerie, from Jan Vilhelm Ahlgren's fashion background to its emergence as a leading niche fragrance house, celebrated for its storytelling scents and iconic creations.
Goldfield And Banks
Goldfield & Banks Australia, founded by Dimitri Weber, is a luxury niche perfume house celebrated for capturing the essence of Australia's diverse landscapes and native botanicals, interpreted through refined European perfumery. The brand's rapid rise is attributed to its unique vision, commitment to ethical sourcing, and iconic fragrances that tell compelling aromatic stories.
Ex Nihilo
Ex Nihilo, founded in Paris in 2013, revolutionized luxury perfumery by championing creative freedom, rare ingredients, and bespoke personalization, exemplified by iconic scents like Fleur Narcotique.
Memo Paris
Memo Paris, founded by Clara and John Molloy in 2007, is a luxury perfume house celebrated for its travel-inspired fragrances that encapsulate destinations and memories through exquisite storytelling and high-quality ingredients.
Histoires De Parfums
Explore the captivating history of Histoires De Parfums, the French niche house founded by Gérald Ghislain in 2000. Discover its unique narrative approach to perfumery, iconic fragrances inspired by historical figures, and its evolution into conceptual artistry.
Commodity
Explore the captivating journey of Commodity, from its 2014 inception as a pioneer of accessible, gender-neutral fragrance to its dramatic rebirth and innovative Scent Space concept, reshaping modern perfumery.
Aerin
Explore the history of Aerin, the luxury lifestyle brand founded by Aerin Lauder, delving into its unique vision, iconic fragrances, and evolution as a beacon of modern, approachable elegance.
Chopard
Discover the rich history of Chopard, tracing its evolution from a Swiss watchmaker to a renowned luxury brand that seamlessly integrated haute joaillerie with a captivating line of iconic fragrances like Casmir and Wish.
Elie Saab
Discover the captivating history of Elie Saab perfumes, tracing its evolution from haute couture to an iconic fragrance house, known for its elegant and sophisticated scents.
Balmain
Discover the captivating history of Balmain perfumes, from Pierre Balmain's post-war couture house to its iconic, groundbreaking fragrances like Vent Vert and Jolie Madame, and its enduring legacy of French elegance.
Diesel
Explore the captivating journey of Diesel, from its rebellious denim roots to becoming a powerhouse in the fragrance world. Discover the visionaries, iconic scents like Only The Brave, and how Diesel continues to infuse individuality into every bottle.
Dsquared2
Dsquared2, founded by twins Dean and Dan Caten, transitioned their unique blend of Canadian cool and Italian glamour from high fashion to perfumery in 2007, creating iconic, nature-inspired scents that capture their brand's irreverent yet refined spirit.